# MATRIZES RACI — 26 PORTAS DA TRAVESSIA IMPERATRIZ

Cada porta lista as skills canonicas que rodam dentro dela e a **RACI base**. Customizar por perfil da mentorada conforme `SKILL.md` (FASE 3).

Convencoes:
- **R** = Responsavel (1 principal)
- **A** = Aprovador (sempre 1 unico)
- **C** = Consultado
- **I** = Informado
- **MNT** = Mentorada
- **TIM** = Time da mentorada
- **IA** = Agente IA
- **TT** = Tata + time
- **3RD** = Terceirizado

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## PORTA A — IDENTIDADE & VOZ DE MARCA

| Skill | R | A | C | I |
|-------|---|---|---|---|
| anamnese-mentorada | MNT | MNT | TT | — |
| perfil-mentorada | IA | MNT | TT | TIM |
| voz-de-marca-builder | MNT + IA | MNT | TT | TIM |
| dossie-mentorada | IA | MNT | TT | — |
| posicionamento-estrategico | MNT | MNT | TT | TIM |

**Observacao:** A da Mentorada em tudo. Identidade nao se delega.

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## PORTA B — DIAGNOSTICO DE NEGOCIO

| Skill | R | A | C | I |
|-------|---|---|---|---|
| imperio-diagnostico | IA | MNT | TT | TIM |
| skill-claude-md-builder | IA | MNT | — | — |
| analise-performance-call | TT | MNT | — | TIM |
| product-analysis | IA | MNT | TT | — |

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## PORTA C — PERSONA, AVATAR, PUBLICO

| Skill | R | A | C | I |
|-------|---|---|---|---|
| skill-persona-profunda | IA | MNT | TT | TIM |
| competitors-analysis | IA | MNT | — | TIM |
| ads-competitor | IA | MNT | TT | TIM |
| product-marketing-context | IA | MNT | TT | — |

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## PORTA D — POSICIONAMENTO & MECANISMO

| Skill | R | A | C | I |
|-------|---|---|---|---|
| mecanismo-unico | MNT + IA | MNT | TT | TIM |
| vacaroxa | IA | MNT | TT | TIM |
| skill-historia-metodo | MNT + IA | MNT | TT | — |
| luxe-empire | IA | MNT | TT | TIM |
| posicionamento-estrategico | MNT | MNT | TT | TIM |

**Observacao:** Mecanismo unico **NUNCA** so IA — input bruto e da mentorada, IA estrutura.

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## PORTA E — OFERTA & PRECIFICACAO

| Skill | R | A | C | I |
|-------|---|---|---|---|
| skill-oferta-irresistivel | IA + MNT | MNT | TT | TIM |
| pricing-strategy | IA | MNT | TT | — |
| stack-closer | IA + MNT | MNT | TT | TIM |
| garantia-irresistivel | IA | MNT | TT | — |
| skill-produto-entrada | IA | MNT | TT | TIM |
| high-ticket-strategist | IA + MNT | MNT | TT | TIM |

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## PORTA F — IDENTIDADE VISUAL & BRANDING

| Skill | R | A | C | I |
|-------|---|---|---|---|
| brand-guidelines | 3RD (designer) | MNT | TT | TIM |
| design-studio | 3RD + IA | MNT | TIM | TT |
| theme-factory | IA | MNT | TIM | — |
| ui-designer | 3RD ou IA | MNT | TIM | TT |

**Observacao:** Designer humano vence IA aqui em 80% dos casos pra empresarias premium.

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## PORTA G — FUNIL DE ENTRADA (LEAD MAGNET + CAPTURA)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| funil-registro | IA + MNT | MNT | TT | TIM |
| free-tool-strategy | IA | MNT | TT | TIM |
| signup-flow-cro | IA | MNT | TIM | — |
| form-cro | IA | MNT | TIM | — |
| onboarding-cro | IA | MNT | TT | TIM |

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## PORTA H — SITE / PAGINA INSTITUCIONAL

| Skill | R | A | C | I |
|-------|---|---|---|---|
| design-page-builder | 3RD ou TIM | MNT | TT | — |
| skill-deploy-vps | 3RD (dev) ou TIM | MNT | — | TIM |
| seo-audit | IA | MNT | TT | — |
| schema-markup | IA | MNT | TIM | — |
| ai-seo | IA | MNT | TT | TIM |
| programmatic-seo | IA + 3RD | MNT | TT | TIM |

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## PORTA I — CONTEUDO ORGANICO (INSTAGRAM/LINKEDIN/YOUTUBE)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| skill-carrossel-instagram | IA | MNT | TIM (social) | — |
| stories-pergunta-resposta | IA + MNT | MNT | TIM | — |
| social-content | IA | TIM (social) | MNT | — |
| linkedin-empire | IA | MNT | TIM | — |
| editordeaulas | IA + 3RD (editor) | MNT | TIM | — |
| voz-humana-br | IA | TIM (social) | MNT | — |
| content-strategy | IA + MNT | MNT | TT | TIM |
| copywriting | IA | TIM | MNT | — |

**Observacao:** Voz da mentorada como C em tudo de copy social — calibragem critica.

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## PORTA J — JORNADA DE COPY (LP + EMAIL + ANUNCIO)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| briefing-copy-360 | MNT | MNT | TT | — |
| headline-imperatriz | IA | MNT | TT | TIM |
| voz-humana-br | IA | TIM | MNT | — |
| skill-pagina-vendas | 3RD + MNT | MNT | TT | TIM |
| design-page-builder | 3RD ou TIM | MNT | TIM | TT |
| bencivenga-method | IA | MNT | TT | — |
| copy-editing | IA | MNT | TT | TIM |
| epiphany-bridge | IA + MNT | MNT | TT | — |
| skill-copy-builder | IA | MNT | TT | TIM |

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## PORTA K — TRAFEGO PAGO (META / GOOGLE / YOUTUBE)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| paid-ads | 3RD (gestor) ou TIM | MNT | TT | — |
| ads-meta | 3RD ou TIM | MNT | TT | — |
| ads-google | 3RD ou TIM | MNT | TT | — |
| ads-youtube | 3RD ou TIM | MNT | TT | — |
| ads-creative | IA + 3RD | MNT | TIM | — |
| ad-creative | IA | MNT | TIM | — |
| ads-audience-architect | 3RD + IA | MNT | TT | TIM |
| ads-budget | MNT + 3RD | MNT | TT | — |
| ads-plan | 3RD | MNT | TT | TIM |
| analise-anuncio-1000 | IA + MNT | MNT | TT | TIM |
| ads-remarketing-audit | IA | MNT | 3RD | TIM |
| skill-relatorio-ads | IA | TIM | 3RD | MNT |
| skill-escala-ads | 3RD + MNT | MNT | TT | TIM |
| maestro-trafego | 3RD | MNT | TT | TIM |
| analytics-tracking | 3RD ou TIM | MNT | — | — |

**Observacao:** A da Mentorada em budget/ROAS — dinheiro nunca delegado.

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## PORTA L — TRACKING & ANALYTICS

| Skill | R | A | C | I |
|-------|---|---|---|---|
| analytics-tracking | 3RD ou TIM | MNT | — | — |
| ab-test-setup | 3RD ou TIM | MNT | — | — |
| skill-relatorio-ads | IA | TIM | MNT | — |

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## PORTA M — AUTOMACAO & FLUXO (WHATSAPP + EMAIL + BOT)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| imperatriz-bot | IA + MNT | MNT | TT | TIM |
| copy-conversacional-dm | IA + MNT | MNT | TT | TIM |
| whatsapp-ai-bot | 3RD (dev) ou TIM | MNT | TT | — |
| whatsapp-connect | 3RD ou TIM | MNT | — | — |
| email-sequence | IA | MNT | TT | TIM |
| funil-novela | IA + MNT | MNT | TT | TIM |
| lara-builder | MNT + IA | MNT | TT | TIM |
| imperio-agente | MNT + IA | MNT | TT | TIM |
| funil-completo | IA + 3RD | MNT | TT | TIM |
| smart-popup | IA | MNT | TIM | — |
| popup-cro | IA | MNT | TIM | — |
| paywall-upgrade-cro | IA | MNT | TT | — |

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## PORTA N — CONTEUDO RECORRENTE (SEMANAL)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| social-content | TIM (social) + IA | MNT | — | — |
| skill-carrossel-instagram | TIM + IA | MNT | — | — |
| stories-pergunta-resposta | MNT + IA | MNT | TIM | — |
| linkedin-empire | TIM + IA | MNT | — | — |
| editordeaulas | 3RD ou TIM | MNT | — | — |
| ads-instagram-organic | IA | TIM | MNT | — |

**Observacao:** A se delega pra MNT, mas R cabe ao time/IA — recorrente nao pode travar nela.

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## PORTA O — LANCAMENTO (SEMENTE / INTERNO)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| skill-lancamento-digital | MNT + 3RD | MNT | TT | TIM |
| launch-strategy | MNT + IA | MNT | TT | TIM |
| webinario | MNT + IA | MNT | TT | TIM |
| webinario-perfeito | MNT + 3RD | MNT | TT | TIM |
| otimizador-webinario | IA | MNT | TT | TIM |
| palco-digital | MNT | MNT | TT | TIM |
| consultorrussel | IA + MNT | MNT | TT | — |
| skill-funil-webinar | 3RD + IA | MNT | TT | TIM |
| skill-pitch-high-ticket | MNT | MNT | TT | — |

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## PORTA P — CONVERSAO HIGH-TICKET (CALL / SETTER / CLOSER)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| imperatriz-das-vendas | TT + MNT | MNT | TT | TIM |
| stack-closer | MNT + IA | MNT | TT | TIM |
| skill-pitch-high-ticket | MNT | MNT | TT | — |
| skill-proposta-comercial | IA + TIM | MNT | TT | — |
| analise-performance-call | TT | MNT | — | TIM |
| blueprint-crm-operacional | TIM ou 3RD | MNT | TT | — |

**Observacao:** Closer humano vence IA em 99% dos high-ticket. R sempre mentorada ou closer treinado.

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## PORTA Q — ESCALA DE TIME (CONTRATACOES + DELEGACAO)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| how-to-delegate | MNT | MNT | TT | TIM |
| imperatriz-das-vendas (fase 4) | TT + MNT | MNT | TT | TIM |
| reuniao-de-resultado | MNT + TIM | MNT | TT | TIM |
| onboarding-comercial-7dias | TIM | MNT | TT | — |
| internal-comms | MNT + TIM | MNT | TT | — |

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## PORTA R — REUNIAO DE RESULTADO (RITUAL OPERACIONAL)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| reuniao-de-resultado | MNT + TIM | MNT | TT | — |
| analise-performance-call | TT | MNT | — | TIM |
| skill-relatorio-ads | IA | TIM | MNT | — |

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## PORTA S — RECORRENCIA & RETENCAO (BASE QUENTE)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| campanha-interna | IA + TIM | MNT | TT | — |
| churn-prevention | IA + TIM | MNT | TT | — |
| referral-program | IA + TIM | MNT | TT | — |
| programa | IA + MNT | MNT | TT | TIM |
| onboarding-comercial-7dias | TIM | MNT | TT | — |

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## PORTA T — REVISAO TRIMESTRAL (DIAGNOSTICO + PIVOT)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| imperio-diagnostico | TT + MNT | MNT | TIM | — |
| celeste | TT | MNT | — | TIM |
| kaizen-improvement | TT + MNT | MNT | TIM | — |
| analise-performance-call | TT | MNT | — | TIM |
| imperio-qualidade | TT | MNT | TIM | — |

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## PORTA U — INFRAESTRUTURA & SEGURANCA (ONGOING)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| imperio-infra | 3RD (dev) ou TIM | MNT | TT | — |
| skill-deploy-vps | 3RD ou TIM | MNT | — | — |
| security-audit | 3RD | MNT | — | — |
| security-review | 3RD ou IA | MNT | — | — |
| scale-audit | 3RD | MNT | TT | — |
| guardian | TIM ou IA | MNT | — | — |
| shield | TIM ou IA | MNT | — | — |
| scanner | IA | TIM | — | — |
| health-score | IA | TIM | MNT | — |
| imperio-memoria | 3RD ou TIM | MNT | — | — |
| imperatriz-multiagentes | 3RD + MNT | MNT | TT | TIM |

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## PORTA V — AUTORIDADE EXTERNA (LIVRO + PR + PALCO)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| bestseller-book | MNT + 3RD (ghostwriter) | MNT | TT | TIM |
| linkedin-empire | TIM + IA | MNT | TT | — |
| palco-digital | MNT | MNT | TT | TIM |
| skill-mentoria-tata | MNT + TT | MNT | — | TIM |

**Observacao:** R sempre da mentorada — autoridade nao terceirizavel mesmo com ghostwriter.

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## PORTA W — COMUNIDADE & ECOSSISTEMA (ONGOING)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| skill-mentoria-tata | MNT + TT | MNT | TIM | — |
| programa | MNT + IA | MNT | TT | TIM |
| dinamicas-vivencias | MNT + TT | MNT | TIM | — |
| transcricao-mentoradas | IA | TIM | — | — |
| transcricaoemateriaiscomplementares | IA | TIM | MNT | — |

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## PORTA X — PRODUTOS NOVOS (TRIMESTRAL)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| skill-produto-entrada | IA + MNT | MNT | TT | TIM |
| curso-online-builder | MNT + 3RD | MNT | TT | TIM |
| skill-mentoria-imperio-ia | MNT + TT | MNT | — | TIM |
| skill-oferta-irresistivel | IA + MNT | MNT | TT | TIM |
| skill-sequencia-vendas | IA | MNT | TT | TIM |

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## PORTA Y — AUDITORIA & GOVERNANCA (ANUAL)

| Skill | R | A | C | I |
|-------|---|---|---|---|
| imperio-qualidade | TT | MNT | TIM | — |
| ads-audit | 3RD ou TT | MNT | TIM | — |
| seo-audit | IA | MNT | TIM | — |
| security-audit | 3RD | MNT | TIM | — |
| scale-audit | 3RD | MNT | TT | — |
| qa-expert | 3RD ou IA | MNT | TIM | — |
| verification-gate | IA | MNT | — | — |
| fact-checker | IA | MNT | — | TIM |

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## PORTA Z — REVISAO MENSAL DE FINANCAS / KPIs / METAS

| Skill | R | A | C | I |
|-------|---|---|---|---|
| reuniao-de-resultado | MNT + TIM | MNT | TT | — |
| skill-relatorio-ads | IA | TIM | MNT | — |
| ads-budget | MNT + 3RD | MNT | TT | — |
| analise-performance-call | TT | MNT | — | TIM |
| celeste | TT | MNT | — | TIM |

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## REGRAS DE CUSTOMIZACAO

Ao gerar RACI customizada na FASE 3 do processo:

### Se mentorada e INICIANTE sem time
- Todo `TIM` vira `MNT` ou `IA`
- `3RD` so quando for absolutamente necessario (porta H site, porta J copy)
- Mentorada vai virar R em 5+ skills — alertar sobrecarga e priorizar

### Se mentorada e INTERMEDIARIA com 1-2 pessoas
- `TIM` permanece em conteudo recorrente (porta I, N)
- `3RD` em design e dev
- Mentorada deveria estar saindo de R em conteudo

### Se mentorada e AVANCADA com time + agencia
- Mentorada quase sempre so como **A**
- R distribuido entre TIM, IA e 3RD
- Tata como C estrategico em portas D, J, P, T

### Se Tata nao tem ainda mentoria ativa com a aluna
- Substituir TT por `IA + MNT` (mentorada se auto-orienta com skill)
- Avisar que pode reduzir qualidade em portas D, P, T (alta complexidade estrategica)

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**Esta matriz e o esqueleto. SKILL.md aplica + customiza por perfil real.**
