# Shushant Lakhyani Medium Articles: Brainstorming and Content Creation

**Source URL**: <https://medium.com/@slakhyani20>

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## Overview

This reference documents two comprehensive articles by Shushant Lakhyani on creative brainstorming and LinkedIn content creation using ChatGPT. These articles provide specific prompt templates and patterns for generating innovative ideas across multiple domains.

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## Article 1: 10 ChatGPT Prompts For Creative Brainstorming

**Published**: October 30, 2024 **URL**: <https://medium.com/@slakhyani20/10-chatgpt-prompts-for-creative-brainstorming-62ae571729a1>

### Core Principle

"Many people still don't know how to do creative brainstorming using ChatGPT." This article demonstrates structured approaches to leverage ChatGPT for ideation across diverse domains.

### 10 Brainstorming Prompt Templates

#### 1. Product Idea Generation

**Purpose**: Generate innovative product concepts that solve specific problems for defined audiences.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
Imagine I'm trying to create a new [product type, e.g., kitchen gadget, app, service].
Generate a list of 10 innovative product ideas that solve common problems for
[target audience, e.g., busy professionals, parents, students].
Describe each idea briefly, including the problem it solves, how it functions,
and why it would appeal to this audience.
I want you to [mention how you want the output in detail with examples].
```

**Output Format**: 10 ideas with problem statements, functional descriptions, and audience appeal.

---

#### 2. Unique Content Ideas for Social Media

**Purpose**: Brainstorm diverse content formats optimized for social media engagement.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
Help me brainstorm 15 unique content ideas for [social media platform, e.g., Instagram, TikTok, LinkedIn]
aimed at [specific audience, e.g., young entrepreneurs, fitness enthusiasts, tech hobbyists].
The ideas should include diverse formats like [videos, infographics, carousels, etc.],
a one-liner description, and a suggested hook to grab attention.
I want you to [mention how you want the output in detail with examples].
```

**Key Elements**: Format variety, attention-grabbing hooks, audience specificity.

**Marketing Application**: Essential for multi-platform content strategy development.

---

#### 3. Storytelling Angle Exploration

**Purpose**: Develop multiple narrative angles for compelling story-based content.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
I want to tell a compelling story about [topic, e.g., resilience, innovation, failure in startups].
Generate 5 unique storytelling angles that would captivate an audience of
[specific audience, e.g., aspiring entrepreneurs, high school students, self-improvement seekers].
For each angle, outline a potential plot or main points, suggested tone, and an opening line.
I want you to [mention how you want the output in detail with examples].
```

**Deliverables**: Multiple narrative angles, plot outlines, tonal suggestions, compelling opening lines.

---

#### 4. Innovative Marketing Campaigns

**Purpose**: Design comprehensive marketing campaign strategies across multiple channels.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
Generate 10 creative marketing campaign ideas for [industry or business type, e.g., eco-friendly brands, SaaS products, handmade jewelry].
Each idea should have a campaign theme, tagline, main objective, and at least three specific tactics or channels to use.
Include a brief note on why this would appeal to the intended target audience.
I want you to [mention how you want the output in detail with examples].
```

**Campaign Components**: Theme, tagline, objectives, channel strategies, audience rationale.

**B2B/B2C Application**: Works across product and service marketing verticals.

---

#### 5. Character Creation for Fiction Writing

**Purpose**: Develop fully-realized fictional characters with depth and narrative function.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
Help me create 5 unique and memorable characters for a [genre, e.g., mystery, fantasy, sci-fi] story.
Each character should have a name, a brief background, a defining personality trait,
a motivation, and a unique flaw.
Additionally, provide one or two ideas for how each character's personality would influence the plot.
I want you to [mention how you want the output in detail with examples].
```

**Character Elements**: Name, backstory, personality traits, motivations, flaws, plot impact.

---

#### 6. Visual Design Concepts

**Purpose**: Generate cohesive visual design frameworks for brand applications.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
I'm designing a [website, mobile app, packaging, etc.] for [brand or purpose, e.g., eco-friendly beauty products, educational platform for kids].
Brainstorm and suggest 5 creative visual design concepts, including a color palette, suggested fonts, layout style, and key visual elements.
Briefly explain how each design concept aligns with the brand or user experience goals.
I want you to [mention how you want the output in detail with examples].
```

**Design Specifications**: Color palettes, typography, layout styles, visual elements, UX alignment.

**Branding Application**: Creates cohesive visual identity frameworks.

---

#### 7. Event or Workshop Themes

**Purpose**: Design engaging and memorable event experiences with interactive components.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
I'm organizing a [type of event, e.g., workshop, webinar, conference] on [topic, e.g., digital marketing, wellness, artificial intelligence].
Suggest 5 thematic ideas that would make the event engaging and memorable.
For each theme, outline a title, a one-liner description, a few interactive activities, and potential speakers or experts that could add value.
I want you to [mention how you want the output in detail with examples].
```

**Event Components**: Theme title, description, interactive activities, speaker recommendations.

**Corporate Application**: Applies to professional development, team building, industry conferences.

---

#### 8. Brand Identity Development

**Purpose**: Create distinct brand personas with differentiation strategies.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
I'm starting a brand in [industry, e.g., sustainable fashion, tech, personal finance coaching]
and need help brainstorming a distinct brand identity.
Create 5 unique brand personas, each with a brand name, target demographic, core values, tone of voice,
and two standout brand traits.
Also, suggest how each brand persona might stand out from competitors in the market.
I want you to [mention how you want the output in detail with examples].
```

**Brand Persona Elements**: Name, demographic, values, tone, differentiators, competitive positioning.

**Startup Application**: Essential for early-stage brand positioning and market entry.

---

#### 9. Innovation in Customer Experience

**Purpose**: Develop surprise-and-delight customer experience strategies.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
Suggest 10 innovative customer experience strategies for a [type of business, e.g., online retail store, subscription box service, SaaS product]
that would surprise and delight customers.
Each idea should include a brief description, the specific pain point it addresses,
and an example of how it could be executed to create a memorable experience.
I want you to [mention how you want the output in detail with examples].
```

**CX Components**: Strategy description, pain point targeting, execution examples, emotional impact.

**E-Commerce/SaaS Application**: Drives customer retention and lifetime value.

---

#### 10. Unique Blog Series Ideas

**Purpose**: Create structured content series for sustained audience engagement.

**Template Structure**:

```text
I am [mention the problem you're facing in detail with background context].
Generate 5 series ideas for a blog focused on [topic, e.g., personal growth, sustainable living, tech innovations].
Each series should include a main theme, a catchy title, and a list of 3–5 blog post titles with one-sentence descriptions.
The posts should be structured to encourage ongoing engagement with readers.
I want you to [mention how you want the output in detail with examples].
```

**Series Architecture**: Overall theme, catchline, individual post concepts, engagement hooks.

**Content Marketing Application**: Builds authority through serialized, thematic content.

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## Article 2: 10 ChatGPT Prompt Templates for LinkedIn Content Creation

**Published**: July 17, 2024 **URL**: <https://medium.com/@slakhyani20/10-chatgpt-prompts-for-linkedin-content-creation-7d901bdb9d0e>

### Core Principle

"LinkedIn is the next big thing for content creators." This article provides LinkedIn-specific prompt templates optimized for professional audience engagement and platform features.

### LinkedIn Content Marketing Framework

LinkedIn content creation follows a professional-first, value-driven approach with specific formatting and engagement strategies.

---

### 10 LinkedIn Content Prompt Templates

#### 1. Promotional Post for New Product/Service

**Purpose**: Launch announcements with feature-benefit-action structure.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Create a compelling LinkedIn post to promote my new [Product/Service].
Highlight its key features, benefits, and how it can solve common problems faced by [Target Audience].
Include a call-to-action for users to visit our website or contact us for more information.
I want you to [mention how you want the output in detail with examples].
```

**Marketing Elements**: Feature highlights, benefit-to-problem mapping, CTA optimization.

**LinkedIn Strategy**: Product announcements drive profile visits and lead generation.

---

#### 2. Engaging LinkedIn Article

**Purpose**: Long-form thought leadership with professional insights.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Draft a detailed LinkedIn article about [Topic], including three key insights or tips
that provide value to professionals in [Industry].
Make sure the article is engaging, informative, and encourages readers to share their thoughts in the comments.
I want you to [mention how you want the output in detail with examples].
```

**Article Structure**: 3+ key insights, industry-specific value, comment engagement hooks.

**Professional Credibility**: Builds authority in your industry vertical.

---

#### 3. Short Video Script for Product Demo

**Purpose**: Concise video demonstration optimized for LinkedIn's short-form video tab.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Write a concise script for a 30–60 second LinkedIn short video demonstrating how to use [Product/Service].
Ensure the script is engaging, clearly explains the steps, and highlights the main benefits.
Include a strong opening to capture attention and a closing that encourages viewers to learn more.
I want you to [mention how you want the output in detail with examples].
```

**Video Elements**: Attention-opening hook, step-by-step clarity, benefit highlight, CTA closing.

**Platform Optimization**: Takes advantage of LinkedIn's native video expansion (2024+).

---

#### 4. Personal Story Post

**Purpose**: Authentic career narrative that builds human connection.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Compose a LinkedIn post where I share a personal story about a challenge I faced in my career
and how I overcame it.
Include the lessons learned and how they can be applied by others in [Industry].
Keep the tone authentic and motivational.
I want you to [mention how you want the output in detail with examples].
```

**Narrative Arc**: Challenge setup, resolution, transferable lessons, motivational tone.

**Engagement Insight**: LinkedIn audiences engage most with authentic personal stories (Lakhyani observation).

---

#### 5. Industry Trends Analysis

**Purpose**: Data-driven thought leadership on market movements.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Create a LinkedIn post analyzing the latest trends in [Industry].
Include data and statistics to support the analysis and explain how these trends might impact
professionals in the field.
End with a question to encourage engagement and discussion.
I want you to [mention how you want the output in detail with examples].
```

**Content Elements**: Trend identification, supporting data, impact assessment, discussion prompt.

**B2B Application**: Positions you as an industry analyst and thought leader.

---

#### 6. Educational Carousel Post Draft

**Purpose**: Multi-slide educational content leveraging LinkedIn's carousel feature.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Design a LinkedIn carousel post draft with 5 slides that educate followers about [Topic].
Each slide should include a key point or tip, a brief explanation, and a relevant image or graphic.
Ensure the content is informative and visually appealing.
I want you to [mention how you want the output in detail with examples].
```

**Carousel Structure**: 5 progressive slides, key point + explanation + visual, educational progression.

**Engagement Metric**: Carousel posts generate higher dwell time on LinkedIn.

---

#### 7. Testimonial Compilation Video

**Purpose**: Social proof through customer validation in video format.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Write a script for a 30–60 second LinkedIn short video compiling customer testimonials about [Product/Service].
Include brief quotes from satisfied customers and highlight their positive experiences.
Ensure the script flows smoothly and ends with a call-to-action.
I want you to [mention how you want the output in detail with examples].
```

**Video Elements**: Customer quotes, experience highlights, narrative flow, CTA closing.

**Sales Application**: Testimonial videos drive conversion and credibility.

---

#### 8. LinkedIn Poll Post

**Purpose**: Audience engagement and data gathering through interactive polls.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Create a LinkedIn post introducing a poll about [Topic].
Write a brief introduction explaining why the topic is important and what people hope to learn from the poll.
Include 3–4 response options and encourage followers to share their opinions and insights in the comments.
I want you to [mention how you want the output in detail with examples].
```

**Poll Architecture**: Contextual introduction, 3-4 options, comment engagement prompt.

**Research Application**: Polls generate audience insights and interaction data.

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#### 9. Expert Interview Post

**Purpose**: Thought leadership amplification through expert insights.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Draft a LinkedIn post summarizing key takeaways from a recent interview with an expert in [Industry].
Here is the link to the interview: [Link], or here is the transcription of the interview:[add transcription].
Highlight three main points discussed during the interview and explain their relevance to your followers.
I want you to [mention how you want the output in detail with examples].
```

**Content Elements**: 3 main takeaways, expert credibility, relevance explanation, source citation.

**Network Amplification**: Positions you as a connector and thought leader.

---

#### 10. Motivational Quote Video

**Purpose**: Inspirational content for professional development audience.

**Template Structure**:

```text
You are an expert content creator on LinkedIn.
I am [mention the problem you're facing in detail with background context].
Write a script for a 30–60 second LinkedIn short video featuring a motivational quote relevant to professionals in [Industry].
Include a brief explanation of the quote's significance and how it can inspire viewers in their careers.
End with a call-to-action encouraging viewers to share their favorite quotes in the comments.
I want you to [mention how you want the output in detail with examples].
```

**Video Elements**: Relevant quote, significance explanation, career application, engagement CTA.

**Engagement Type**: Low-barrier-to-entry content for expanding reach.

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## Common Pattern Elements Across Both Articles

### Universal Template Structure

Both articles employ a consistent prompt architecture:

1. **Contextual Setup**: "I am [problem/context]"
2. **Task Definition**: Clear, specific request with parameters
3. **Output Specification**: Detailed guidance on format, structure, or approach
4. **Customization Instruction**: "I want you to [mention how you want the output...]"

### Template Personalization Principle

All prompts include placeholders for personalization:

- Industry or niche specifics
- Target audience definition
- Content format preferences
- Output detail and style guidance

This allows the same prompt template to work across diverse use cases.

### Brainstorming vs. Marketing Distinction

**Creative Brainstorming Focus** (Article 1):

- Ideation across domains (products, stories, characters, designs)
- Explores possibilities and innovation
- Multiple angle generation
- Emphasis on novelty and unique perspectives

**LinkedIn Content Marketing Focus** (Article 2):

- Professional audience engagement
- Conversion and credibility building
- Platform-specific optimization
- Narrative and social proof

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## Marketing and Content-Specific Applications

### For Product Launches

Combine **Article 1** (Campaign themes, visual design concepts) with **Article 2** (Promotional posts, video scripts) for comprehensive launch strategy.

**Example Application**:

- Use Template 1.4 (Marketing Campaigns) to develop launch theme
- Use Template 1.6 (Visual Design) for supporting graphics
- Use Template 2.1 (Promotional Post) for LinkedIn announcement
- Use Template 2.3 (Product Demo Video) for demonstration

### For Personal Branding

Combine **Article 1** (Brand Identity Development, Storytelling Angles) with **Article 2** (Personal Story Posts, Thought Leadership) for cohesive personal brand building.

**Example Application**:

- Use Template 1.8 (Brand Identity) to define your professional brand
- Use Template 1.3 (Storytelling Angles) to develop your narrative
- Use Template 2.4 (Personal Story Post) for LinkedIn storytelling
- Use Template 2.5 (Trends Analysis) for thought leadership positioning

### For Content Strategy Development

**Multi-Platform Approach**:

- Article 1, Template 2: Social media content ideation (Instagram, TikTok, YouTube)
- Article 2, Templates 1-10: LinkedIn-specific content production
- Article 1, Template 10: Blog series structure for owned media

### For B2B Marketing Teams

**LinkedIn-Focused Campaigns**:

- Template 2.2 (Articles) for educational content
- Template 2.5 (Trends) for industry authority
- Template 2.9 (Expert Interviews) for partnership amplification
- Template 2.6 (Carousels) for product education

### For E-Commerce and SaaS

**Customer Experience Focus**:

- Article 1, Template 9: Innovation in CX strategies
- Article 2, Template 7: Testimonial videos for conversion
- Article 2, Template 3: Product demo videos
- Article 1, Template 4: Marketing campaign themes

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## Key Insights from Lakhyani's Approach

### Structured Prompting Philosophy

Both articles demonstrate that **specificity and structure drive better outputs**:

- Clear context setting
- Defined parameters
- Explicit output format guidance
- Personalization placeholders

### Template Reusability

All prompts are designed as **templates, not one-off prompts**:

- Each template can be adapted across industries
- Parameter substitution enables infinite use cases
- Framework remains consistent while content varies

### Audience-Centric Brainstorming

Both articles emphasize:

- Target audience definition as the first step
- Audience-specific value propositions
- Engagement mechanisms tailored to audience type
- Multi-platform audience adaptation

### Professional Context in Prompts

LinkedIn templates include role-playing elements:

- "You are an expert content creator on LinkedIn"
- Establishes desired expertise level
- Frames output in professional context
- Sets tonal expectations

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## References

**Source Author**: Shushant Lakhyani **Platform**: Medium **Author Profile**: <https://medium.com/@slakhyani20> **Followers**: 7.8K+ (as of Oct 2024) **Professional Focus**: AI tools, tech, content creation, no-code platforms **Newsletter**: TechnoBizzVault (<https://technobizzvault.beehiiv.com/>)

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## How to Use This Reference

### For Brainstorming Sessions

- Reference the appropriate template from Article 1
- Adapt placeholders to your specific context
- Follow the template structure exactly for consistency
- Customize output specifications based on your needs

### For LinkedIn Content Planning

- Select relevant templates from Article 2
- Batch similar content types (e.g., all promotional posts)
- Maintain consistent posting format across templates
- Use multi-template combinations for campaign synergy

### For Marketing Strategy

- Cross-reference both articles for comprehensive strategies
- Combine Article 1 ideation with Article 2 execution
- Map brainstorming outputs to LinkedIn content calendar
- Use templates as repeatable workflows

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Last Updated: November 5, 2025 Sources Verified: Via Exa AI search and extraction from original Medium articles
